| 翻訳と辞書 |
| Ford Global Anthem (advertisement 1999) ： ウィキペディア英語版 |
Ford Global Anthem (advertisement 1999)
Global Anthem was an American television commercial created by advertising agency JWT, Detroit for Ford Motor Company in 1999. At the time, the commercial was believed to be the world’s biggest advertisement,〔BBC GMR ''Drivetime'', November 2, 1999, 18:00, World’s biggest advertisement, presenter Tony Barnes.〕 one of the largest single commercial productions in US advertising history and one of the most expensive.〔Farrell, Greg, ‘Ford sends global signal’, ''USA Today'', October 29, 1999, 35.〕〔Demetropoulos, Cathy, ‘One for the books’, ''Screen'', Vol. 23, No.1, January 15, 2001, 1.〕〔Iezzi, Teressa, ‘Ford's two-minute epic’, ''Boards'', November 1999, 14.〕 In media terms, it was the most widespread use of one commercial at one time by a giant advertiser.〔Elliot, Stuart, ‘Ford Goes Global in Effort to Control the Clock’, ()''The New York Times'', October 27, 1999, 13-14. Viewed 9 August 2015〕〔‘Ford Global Anthem campaign has global impact’, ''The Ford/Thompson Times'',1st quarter 2000, 1-2.〕 Initially, a single two-minute version aired in almost every country in the world simultaneously at 9pm on November 1, 1999, reaching an estimated one billion people, 300 million households,〔〔Elliot, Stuart, ‘Ford plans a global TV ‘roadblock’, ''International Herald Tribune'', October 28, 1999, 4.〕 and 80% of the world’s viewing population.〔‘Ford hopes global ad will reach a billion’, ''Post-Tribune'' (IN), October 28, 1999.〕〔Bambarger, Bradley, ‘Car ad to drive soprano Church's new single’, ''Billboard'', November 6, 1999, 8.〕 It was recorded as the world’s first global media roadblock in the ''Guinness Book of World Records'' in 1999.〔‘Ford Motor Company Trustmark goes global with biggest TV roadblock ever’, ''media.ford.com‘ newsroom, October 29, 1999.〕〔J. Walter Thompson’s History of Advertising () Retrieved 8 June 2015. 〕
==Campaign==
Global Anthem was Ford Motor Company’s first global television advertising campaign, and the first television advertisement to include all seven of their car marques – Ford, Aston Martin, Jaguar, Lincoln, Mazda, Mercury and Volvo – together in one integrated message.〔Simison, Robert, ‘Ford debut ad at same time globally’, ''The Wall Street Journal'', October 27, 1999, B10.〕〔'Ford airs first-ever global campaign’, ''Medialink'', October 1999.〕
The commercial was conceived by Arthur Ted Powell, then senior partner and international creative director on the Ford account at the Detroit office of Ford’s long time advertising agency, J. Walter Thompson (JWT), a unit of WPP group that handled Ford assignments including the Ford division.〔Iezzi, Teressa, ‘Ford's two-minute epic’, ''Boards'', November 1999, 14.〕〔〔Green, Jeff, & Stanley, T.L, ‘Two for the Road’, ''Brandweek'', November 29, 1999, Vol. 40, Issue 45.〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「Ford Global Anthem (advertisement 1999)」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|